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To engage customers retailers have shifted from the linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[23] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[6] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[24]
Video Marketing: YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, Vimeo to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and social media marketing campaigns.
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
A great place to network with the growing digital community in the Phoenix area, Digital Summit: Phoenix includes nearly 50 digital marketing presentations at a supremely affordable price. In 2019, notable speakers included Scott Dikkers of The Onion, Liza Dunning of Airbnb, Tim Degner of Nike, Noelle LaCharite of Microsoft in addition to others from companies such as Adidas, Time, Southwest Airlines, Cisco and more. Open bars, swag, concierges, meet and greets, giveaways and other exciting elements bring the fun, along with downloadable speaker presentations and recordings (included with your ticket) let you bring home the expertise to use after the conference.
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Founded in 2007, Market Motive is a pioneer in online digital marketing training. Market Motive’s structured curriculum is trusted by enterprises and licensed by universities worldwide. Market Motive’s Masters in Digital Marketing program gives you access to more than 250 hours of training, covering analytics, SEO, PPC, social, conversion, mobile, email marketing, and content marketing.
Pay-Per-Click (PPC) Advertising: PPC advertising enables you to reach internet users on a number of digital platforms through paid ads. You can setup PPC campaigns on Google, Bing, Linkendin, Twitter, Pinterest, or Facebook and show your ads to people searching for terms related to your products or services. PPC campaigns can segment users based on their demographic characteristics (age, gender etc) or even their particular interests or location. The most popular PPC platforms are Google Ads and Facebook.
The Northern Tool + Equipment affiliate program allows third parties to place links, ads, and other types of visual references on their websites to direct traffic to northerntool.com. This partnership allows the websites to earn commissions on all sales that come through their referring site. The publisher receives a payment from us based upon the total sale amount.
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