Hosting SEO professionals, digital marketers, social media gurus, executives and large brands in the gorgeous hills of Napa, CA, Advanced Search Summit Napa explores the world of search marketing while showcasing the culture of the region with an available Wine Experience. Combined with the available Social Pass for a plus-one, and this conference starts to really feel like a vacation. Yet, the conference brings top talent, too, with past speakers including individuals from Disney, Intellifluence, Bing, Home Depot, Google and more. You’ll also enjoy stylish hotel digs during the conference with room discounts available.
Their continually updated curriculum covers a wide spectrum of content marketing topics, including Planning, Audience, Story, Channels, Process, Conversation, and Measurement. The program includes classes from experts for the 7 topics/tracks and you can work at your own pace. While there is a suggested ‘route’ through the courses, you can take the 7 courses in any order.
Hosted by ManageCamp, Inc., Brand ManageCamp strives to deliver world-class learning experiences informed by the company’s expertise in brand and strategy consulting. Two days in Vegas brings speakers covering every aspect of digital marketing and branding from technology and user behavior to leadership and time management. The 2019 agenda included a cocktail reception at the end of Day 1 celebrates the invigorating experience held at Caesars Palace Hotel & Casino — we’ll see soon what surprises they have planned for 2020. A great choice for those seeking a comprehensive marketing conference that goes beyond the digital experience with a distinct focus on branding, Brand ManageCamp lives up to its motto: “Inspire, Educate. Energize. Repeat.”
While the agenda for 2020 isn’t out yet, 2019’s Internet Summit speakers included Reshma Saujani of Girls Who Code, Beverly Jackson of MGM Resorts International, Rand Fishkin of SparkToro and more. The sessions covered everything from email and social to brand storytelling, mobile, UX, analytics and beyond. An affordable option on this list, Internet Summit provides continued learning with access to speaker slides and recordings after the conference and keeps things lively with open bars, swag, concierges, giveaways, meet and greets and straight-up parties.
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Shared hosting is web hosting in which the provider houses multiple sites on a single server. For example, Site A shares the same server with Site B, Site C, Site D, and Site E. The upside is that the multiple sites share the server cost, so shared web hosting is generally very inexpensive. In fact, you can find an option for less than $10 per month.
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time. Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability". Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision. These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time, therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition. This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand. These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached. Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control". As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
You can influence all of these metrics, increase your social following, and improve overall engagement on your profile by using the same tactics you would to generate leads and boost conversions. You can also interact with your followers more frequently by talking to them, tagging them in content, responding to their questions, liking their posts, encouraging them to use your hashtags, and share your content (and you can also repost user-generated content).
At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how digital marketing is carries out today.