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At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how digital marketing is carries out today.
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
What are your goals? How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.
If you like to browse, sort and find your own path in your spare time, Lynda.com’s Marketing Training + Tutorials might be right for you. You’ll need a monthly LinkedIn subscription in order to access these courses. Priced at €17.99/month, its price point makes it a good choice for beginners testing the waters (you’ll pay more to access downloadable assets).
Off page SEO: This type of SEO focuses on all of the activity that takes place "off the page" when looking to optimize your website. "What activity not on my own website could affect my ranking?" You might ask. The answer is inbound links, also known as backlinks. The number of publishers that link to you, and the relative "authority" of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on these websites (and linking back to your website), and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs.
What type of content do you want to share? What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? A good place to start is to create a marketing persona, which will help you answer these questions. And this doesn’t have to be fixed forever; you can always change your strategy according to how your social media posts perform.
To avoid this, there are plenty of studies and resources available explaining social media post frequency standards by industry and platform for you to follow. Every business is different, so find what works for your audience. Then, you can begin experimenting with more or fewer posts, as well as other factors such as the time of day you’re posting on social, to determine what provides the highest level of engagement.
You gain the most web-building functionality if you create a self-hosted site. This typically involves transfering the free WordPress CMS to server or signing up for a web host's optimized WordPress plan. With an optimized plan, the host automatically handles backend stuff, so you don't have to worry about updating the plug-ins and CMS, and enabling automatic backups. In these instances, the WordPress environment typically comes pre-installed on the server.
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If you're focusing on inbound techniques like SEO, social media, and content creation for a preexisting website, the good news is you don't need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, which unless you're planning to outsource the work, the only investment you'll need is your time.

But, again, operationally it's quite strong. 24/7/365 customer support is available not only by live chat and email, but by phone. It offers free site migrations with some dedicated attention paid to making a transfer as smooth as possible. And, if you're willing to go for one of the higher-end plans, the company has put some serious attention into performance and caching.
Finally, we were quite happy with their money-back guarantee. They offer a full 90-day guarantee (except for domain names you buy) and a pro-rated refund for the rest of your time. So if you want to cancel after 18 months and have six months left in your term, you'll get back the cost of the six remaining months. It's clear, it's understandable, and it's the straightforward way we'd like to see most providers use as a model.
Why? Because word of mouth only gets you so far in the internet era. People discover new businesses—even local business—via Bing, Google, and Yahoo. The days when they'd just look you up in the yellow pages are long gone. If you don't have a sharable website address, your chances of building online word of mouth via social networking plummet, too. In other words, no website, no discoverability, no money. Of course, web hosting isn't just for businesses. You may want to host a personal website or blog, too. Either way, the services here have you covered.
The first thing that caught our eye about Complete Internet Hosting was a great answer to my biggest complaint about hosting providers. Most hosting providers will suck you in with a relatively aggressive starting price, but when it comes time to renew, the renewal price can be two or three times the original price. I've even found one company that renews at more than six times the original price.
GlowHost earned our kudos for its 91-day money-back guarantee. It's six days short of DreamHost's 97-day guarantee, but with these numbers, who's quibbling over a few days? The company also offers 24/7/365 phone support option and free cPanel offering for most plans. The company operates 18 data centers worldwide. Finally, the company garnered extra kudos by driving all its hosting services with wind power.

Which social media platforms do you want to focus on? The major social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting out, it’s better to pick a few platforms that you think your target audience is on than to be on all platforms.


Design Wizard is an excellent graphic design tool which allows you to personalize high-quality images and videos in seconds. This tool is perfect for social media marketers, business owners and party planners! Standout features of the tool include a custom color palette, free font library and resize feature. There are also excellent integrations with Hubspot, Marketo, Buffer and Intercom!


One thing to note: we recommend running a full backlink audit before purchasing a domain to ensure that the domain isn’t being inflated by black-hat SEO practices like PBNs. We’ve seen far too many affiliate marketers buy a site with a strong backlink profile, only to be penalized by a Penguin algorithm update due to the black hat link building practices of the previous site owner.
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