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The Porsche 911 has had a strong hold on the hearts of many car enthusiasts for multiple generations, which is why Porsche's mobile strategy was so genius. The company aimed to introduce the 911 to a new generation without ignoring the previous generations of loyal fans. They incorporated both traditional advertising and digital advertising by creating a the world’s first interactive hologram print ad.
It goes without saying that software development isn’t an easy task. When you acquire the bespoke software, you get many crucial functions you need. You don’t have to look for compromises when choosing software for work-related purposes. In general, that what gives you the best custom software – you can get at a reasonable price. On the other hand, software development requires time and money, so even the most reasonable price can be prohibitively expensive. However,  if your custom software is developed on a tight schedule, it saves a significant part of the time and finance expenses.
Artificial Intelligence (AI) enables software to emulate human decision-making and learning. It can be applied to improve the development process. For example, natural language processing — the ability for computers and software to understand human language — can be used to analyze requirements text and suggest improvements based on best practices. AI technologies like machine learning and modeling can also be acquired and incorporated into applications through application programming interfaces (API) and services from the cloud.

Independence: The benefits of being free of a commercial software vendor cut both ways. On the plus side, organizations can avoid price hikes for licensing and support — and getting stuck maintaining packaged software should the vendor go out of business or terminate a product. On the negative side, the cost of supporting and maintaining custom software falls to the organization that created it or had it developed. How the equation works out requires each organization to look carefully at whether it’s better to build or buy.


At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how digital marketing is carries out today.
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