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Although the company was a relative unknown amongst its more popular predecessors, Mint committed to a digital strategy in which they published hundreds of high-quality content pieces – from informative blog posts to viral attention-grabbing infographics (like Data Privacy Day: Keep Your Financial Data Safe) – which gave value to their customers and grew their business.

ProProfs Survey Maker is a SaaS-based tool that helps you create beautiful surveys and capture relevant customer and employee feedback. This tool simplifies the way you measure customer satisfaction and loyalty. The online survey software makes it possible for you to create one by providing 100+ ready to use survey templates, 1,000,000+ ready-to-use questions, and a large number of customization options. 
To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.
Cloud-based development brings the advantages of cloud computing to software development by hosting development environments in the cloud. These environments support coding, design, integration, testing and other development functions to build both on-premises and cloud-native applications, and do so with the cost control, speed and on-demand convenience that the cloud promises.

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
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