We can create feature-rich, failure-resistant and powerful applications that ensure convenient B2B environment for the exchange of services, products and data between businesses. Our team professionally deals with the specifics of B2B applications, such as an extended group of project stakeholders, long-running business processes, intensive negotiations, unique sales models, the inclusion of additional services and follow-ups in the application functionality, various payment options.
CSS specializes in developing and implementing Custom Software Solutions and Support Services which deliver high value to our customers. Our skilled professionals help our clients/partners integrate technology that fits their business needs. We link the most cost effective, innovative and sensible solutions to our clients business requirements – this could even mean, in some cases, a recommendation to not automate if it doesn’t make business sense or is not cost effective to do so.
Cost is also not the only consideration in the decision to develop custom software, as the requirements for a custom software project often includes the purchaser owning the source code, to secure the possibility of future improvement or modifications to the installed system to handle changing requirements. However, modern COTS often has application programming interfaces (APIs) for extensibility - or occasionally, as in the case of Salesforce.com, a domain-specific language (DSL) - meaning that COTS packages can sometimes accommodate quite a wide variety of customisations without the need to access source code of the core COTS system.
In the 1990s, the term Digital Marketing was first coined,. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant factor in marketing technology. Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.
Tailwind allows you to schedule content to Instagram and Pinterest. This top digital marketing tool stands out as being one of the top options for managing your Pinterest account. It automatically repins posts for you using an optimal posting schedule you create based on your specific audience engagement, virality, and traffic. If your business is active on Pinterest, Tailwind is an ideal option for building your following and getting your pins shared.
From day one, Slack has been about selling a solution, not a product. They’ve focused on customer experience, believing that one positive experience does more than a big marketing budget could ever hope to accomplish. As their tagline says, they’re “on a mission to make your working life simpler, more pleasant, and more productive.” So make it all about solving your customers’ pain points.
Keep the focus on building a trustworthy brand and a trustworthy community. To provide the best recommendations for every kind of business, Yelp needed fantastic reviewers, the businesses themselves to buy into the program, and the users to believe what they’re reading. Everyone needs to trust everyone else, and that’s what they focused on in their early marketing efforts. Today, a one-star increase on a Yelp rating can lead to a 5-9% increase in business revenue according to Michael Luca of the Harvard Business Review.
Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.